Real Estate Articles
Marketing your Home with The Shannon Group
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Day One
Comprehensive Complimentary Market Analysis

Week One
Research information about property (water, sewer, plat, utility costs¡K)
Submit full information to Denver Multilist (3 sections ¡V Jefferson County West, Mountain Jeffco Central and Mountain Evergreen North)
Submit full listing information to Home Real Estate and Realtor.com which penetrates 10 web sites and retrieves as the top ten search in Google, MSN, Yahoo and AOL.
COLOR Brochures ¡V at the property Black and White ¡V back up in exterior brochure box.
Professional Photography - $1500.00 (add on service)
Signage and Lock Box ¡V Professional Home Real Estate Signage
The Shannon Group current database of potential buyers and agents who have clients in this price range that have called on other properties over the past 6+ months. (full / limited package option)
Special Feature cards posted in the house to help buyers looking at the home to see all the added upgrades and special amenities. (full / limited service package option)
Feedback to Seller (full / limited package option)
Closing cost estimate Net Sheet
Staging of the home for viewing.
Email Marketing Campaign to local residents and agents. Data base of 150+ agents in the local area.
Flyers to local offices of property. Digital photos for Internet MLS, REColorado, Realtor.com, Home Real Estate, Channel 9 News
Week Two
ľ Property Profile Book: Description, plat, special features, photography, school information and other amenities of the area available for potential buyers to review. (full / limited package option)
ľ New Listing flyer and email to over 800 west metro area, foothills, Boulder and other selected metro Realtors. (full / limited package option)
ľ Open house advertising and For Sale Ads in the Denver Post and banner advertising on the Web for Realtor.com. (full / limited package option)
ľ Feedback to Sellers/ Showings and marketing progress. (full / limited package option)
Week Three
ƒæ Colorado Serenity Life Styles Publication ¡V Monthly Distribution 25,000 Free Direct Mail (full package option)
ľ 360 Virtual Tour of Properties via internet on most Sites
ľ Invitation to Broker open luncheon to selected agents in the Foothills and surrounding area and to be held this week. (Invites out on Monday, typically luncheon on Wednesday depending on weather.) (full/ limited package option)
ľ New listing postcard to selected areas. Full Service
ľ Feedback to Seller of Showings and Activity. (full / limited package option)
Week 4
Reminder email and flyer to the real estate community.
Repeat Denver Post ads. (full package option)
Open houses on Saturday and Sundays, vary times of day for target market. (Full / Limited Service Package and upon request)
Review market analysis with updated information.
Feedback to Seller regarding Showings and Activity. (full / limited package option)
Additional Exposure: over 6000 agents in the Denver Metro area
ƒæ www.homesofcolorado.com Exclusive site owned by The Shannon Group, continues to promote leads and 1000¡¦s of hits per month.
ƒæ www.metrolist.com ¡V agent member site
ƒæ www.virtualmls.com ¡V agent member site
ľ www.homes4sale.com
ľ www.realtor.com Exclusive site owned by The Shannon Group
ľ www.recolorado.com Metrolist owned site
ƒæ www.homerealestatecolorado.com ¡V Great area search site for homes, school, events and activities


In House Advertising
„« Office Support - Our agents at Home Real Estate owe first obligation to our Sellers as our entire team with promotion, showing and encourage support for all our listings. (full / limited package option)
„« Over 6000 Agents throughout the Metro Denver Area (full package option)



Under Contract:
When a buyer comes to make an offer on your home there are many parts to the transaction from the formal writing of the contract to the closing table:

Negotiate with the buyer.
Ensure a pre approved and qualified buyer.
Draft contracts
Draft and define disclosures
Closing Instructions and preparations ensure receipt of earnest money.
Tracking of Transaction dates for Inspections, title, Governing Documents, Survey, Appraisal, Loan Commitment, Insurance.
Work with negotiations of Inspection and Due Diligence of the inspection.
Consulting with Attorneys
Set closing and get the transaction closed.

The time involved with these options will vary tremendously from transaction to transaction. The liability remains the same and we are insured with Errors and Omissions Insurance for this liability when the law is active in the transaction. (seller is responsible for buying broker commission typically 2.8% of sale price)

Full / Limited Package Option does include a rebate if property is closed in 30 / 60 / 90 days.
The Shannon Group reserves the right to change marketing plan and or dates to best represent the property.


Real Estate Consulting and Marketing


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